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KEDS CALIFORNIA PRIVACY POLICY

Last Updated: June 26, 2025 

This California Privacy Notice (the “Privacy Notice” or “Notice”) provides limited information to California residents only about how Designer Brands Inc. d/b/a Keds (“Keds”) collects, uses, and discloses personal information. For more details about our privacy practices, see our Privacy Policy.  

INFORMATION WE COLLECT 

We collect information that identifies, relates to, or describes, or is capable of being associated with you (“personal information”) such as: 

  • Identifiers. We collect personal identifiers such as name, phone number, email address, billing address, shipping address, password, device id, and IP address. We will also create a client number when you make a purchase. 
  • Audio, electronic, and visual information. We collect audio, electronic, and visual information such as the messages you submit through keds.com, emails and texts you send us, messages to delivery recipients, delivery instructions, digital photos you submit through keds.com, and call recordings. 
  • Internet or other and network activity information. We collect information such as IP address, browsing or search history, your interactions with our emails, and data collected through cookies and similar technologies.  
  • Commercial information. We collect and generate commercial information such as records of merchandise and services purchased, product interests, and payment information (credit/debit card number, expiration date, and bank account information). 
  • Characteristics of protected classifications under California or federal law. We collect information such as age (including date of birth), gender or gender identity, race, ethnicity, and religion.  
  • Personal characteristics and demographic information. We collect personal characteristics such as your footwear size, marital status, household income range, preferred language, and number and ages of children.  
  • Geolocation Information. We collect mobile device identifiers and non-precise geolocation information from mobile app users. 
  • Professional or employment-related information. We may collect information such as your job title or promotion status.  
  • Education information. We may collect information related to your education such as highest degree earned.  
  • Inferences from the information listed above. We use the information listed above to draw inferences about your preferences (such as your preferred brands and styles). 
  • Personal information as described in Cal. Civ. Code § 1798.80(e). We collect this information to the extent collected under another category of personal information above.

Some of the personal information listed above may be considered sensitive personal information under relevant privacy laws. This includes precise geolocation data, race, and ethnicity. Each type of sensitive personal information may overlap with a category of personal information listed above. 

HOW WE USE AND DISCLOSE INFORMATION (PURPOSES OF COLLECTION) 

We may use personal information, including sensitive personal information, for general business purposes, including: 

Processing Purpose Categories of Personal Information Processed 
Provide you with access to and use of our Sites 

All categories of personal information. 

Sensitive personal information: account login credentials. 

Facilitate or fulfill the information, products, or services you requested 

All categories of personal information. 

Sensitive personal information: driver’s license and other government identification card information, account login credentials. 

Process payments, returns, or exchanges 

Identifiers.  

Audio, electronic, and visual information.  

Internet or other and network activity information.  

Commercial information.  

Personal characteristics and demographic information. 

Inferences from other categories of personal information.  

Sensitive personal information: driver’s license and other government identification card information, account login credentials. 

Communicate with you about orders, deliveries, or otherwise 

Identifiers.  

Audio, electronic, and visual information.  

Internet or other and network activity information.  

Commercial information.  

Personal characteristics and demographic information.  

Sensitive personal information: driver’s license and other government identification card information, account login credentials. 

Service your account(s), operate rewards or incentive programs, and manage preferences 

All categories of personal information. 

Sensitive personal information: driver’s license and other government identification card information, account login credentials. 

Conduct surveys or market research 

All categories of personal information. 

Sensitive personal information: race, ethnicity. 

Design, develop, and improve our products and services 

All categories of personal information. 

Sensitive personal information: race, ethnicity 

Market our products to you, including interest-based advertising and sweepstakes/contests 

All categories of personal information. 

Sensitive personal information: race, ethnicity.  

Market other companies’ products or services to you 

Identifiers. 

Commercial information.  

Perform data analytics 

Identifiers.  

Audio, electronic, and visual information.  

Internet or other and network activity information.  

Commercial information.  

Characteristics of protected classifications under California or federal law.  

Personal characteristics and demographic information.  

Geolocation data.  

Professional or employment-related information. 

Education information. 

Inferences from the information listed above. 

Sensitive personal information: race, ethnicity. 

Draw inferences about your preferences or interests 

All categories of personal information. 

Sensitive personal information: race, ethnicity. 

Operate physical security, information security, anti-fraud, and loss prevention programs All categories of personal information including all categories of sensitive personal information. 
Respond to governmental and other legal requests All categories of personal information including all categories of sensitive personal information. 
Meet our legal obligations and obtain legal advice All categories of personal information including all categories of sensitive personal information. 
Perform day-to-day business operations such as accounting and internal reporting 

All categories of personal information. 

Sensitive personal information: driver’s license and other government identification card information, account login credentials. 

We may also use personal information and/or sensitive personal information as described to you at the point of collection, with your consent, to fulfill our legal obligations and seek legal advice, or as otherwise required by applicable laws.  

Third-Party Disclosures  

Although we do not directly monetize your personal information, we may disclose it to third parties who are not our service providers in limited situations or allow third parties to collect it from our Sites. These disclosures may qualify as a sale or a sharing (for targeted or cross-context behavioral advertising purposes) under certain privacy laws. We do not knowingly sell or share personal information of individuals under the age of 16.  

Relevant categories of third parties include: 

  • Affiliates. We may disclose personal information to affiliates for their own use. In the past year, we disclosed the following categories of personal information: Identifiers, Commercial information, and personal information as described in Cal. Civ. Code § 1798.80(e). 
  • Advertising, social media, and analytics companies. We may disclose personal information or Usage Data to advertising, social media, and analytics companies, for example by allowing these third parties to collect such data from our Sites as described in more detail above and offline such as when you make a purchase at one of our stores. In the past year, we disclosed the following categories of personal information: Identifiers, Commercial information, Internet or other electronic network activity information, and personal information as described in Cal. Civ. Code § 1798.80(e).

Right to Know 

You have the right to request twice per 12-month period that we provide you (i) the categories or specific pieces of personal information we collected about you; (ii) the categories of sources from which we collected your personal information; (iii) the business or commercial purpose for which we collected, sold, or disclosed your personal information; and (iv) the categories of third parties to whom we sold, share, or disclosed your personal information, including the categories of personal information disclosed to each and the purposes for doing so. We are not permitted to provide access to specific pieces of sensitive personal information or other information that creates a high risk of potential harm from disclosure to an unauthorized person. 

Right to Delete 

You have the right to request that we delete any personal information we collected about you. We may deny your request if an exemption applies such as if we need the information to complete a requested or reasonably anticipated transaction, prevent security incidents or fraud, enable internal uses that are reasonably aligned with your expectations, or comply with legal obligations. 

Right to Correct 

You may update your contact information and other personal information by logging into your keds.com account. 

If you are unable to correct certain personal information on your own, you may request that we correct information you believe to be inaccurate. When you make your request, please be sure to provide us the specific information that you believe is inaccurate and the correct information. You should also provide us with any documentation you believe supports your proposed correction, and we will take that documentation into consideration. We will only correct the information if we determine, based on the totality of the circumstances, that your correction is more likely than not accurate. We may also choose to delete the allegedly inaccurate information instead of correcting it.  

Right to Opt-Out of Sales and Sharing 

You may opt-out of certain third-party data collections from our Sites by managing your preferences through the link labeled “Cookie Preferences” at the bottom of the website. Our Sites also recognize and process Global Privacy Control (GPC) signals. If we can reasonably associate a GPC signal with an identifiable consumer, we treat it as a request to opt-out of the sale or sharing of that consumer’s personal information as if the consumer made the request using one of the methods described below. If we cannot reasonably associate a GPC signal with an identifiable consumer, we treat it as a request to opt-out of the sale or sharing of that user’s personal information collected while the signal is present. While the signal is present, we will also disable any advertising cookies or other third-party tracking tools present on the Sites that may qualify as a sale or a sharing scenario under applicable privacy laws. 

Submitting a Do Not Sell or Share Request 

To make a privacy request, you may call us at 1.800.680.0966 or use our privacy request form located here. To opt-out of certain third-party website integrations, which may constitute sales or sharing scenarios, please select your cookie preferences or use GPC signals as described above.  

HOW LONG WE RETAIN YOUR DATA  

We retain each category of personal information for as long as we have a relationship with you. We may also retain your personal information for a period of time after our relationship ends due to ongoing business needs to retain it. This includes retention to comply with our legal, regulatory, tax, and/or accounting obligations and for other internal purposes such as marketing and analytics.