WE'RE REDEFINING WHAT IT MEANS TO "BE A LADY"

We refuse to stay quiet. We refuse to sit pretty. We're standing up for what's right, speaking out for others, and empowering the women around us. And we want you to join us.

Championing women has been a part of our DNA from the very beginning. It started in 1916 when we created the first women's sneaker, the (aptly named) Champion sneaker.

Adopted throughout the decades by influential female icons, it became more than just a sneaker, it became a symbol. A symbol of strength, of community, of change, of female empowerment—a symbol that resonates now more than ever.

We are a community
WE ARE LADIES. WE ARE CHAMPIONS. WE ARE KEDS.

OUR PLEDGE

Our female-led team fosters a culture of togetherness and empowerment.

We're committed to supporting women in everything we do, from collaborations to philanthropy to the day-to-day of bringing our brand to life.

This year, we teamed up with an all-female crew to produce, shoot, and edit a powerful campaign that rallies women to unite and champion one another. (And we have to admit, we've never had more fun behind the camera.)

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