it all began
The original rule breaker, the Champion wasn’t just the first
sneaker we made, it was the first sneaker ever made
for women. More than 100 years later, it’s still pushing
boundaries. And so are the women who wear it.
The Keds Hand-book
“A modernized version of The Keds Hand-book for Girls series published in the early 1920s, The Keds Hand-Book for Women lets women tell their own stories in their own words. It’s not just a hand-book—it’s a movement and a platform to encourage women to be their true selves, whatever that means to them.”
–Lisa Lewis, VP of Marketing
by women, for women
The Keds team is made up of mostly women (nearly 90%), and our leadership team is entirely female.
As a beloved, well-known brand of over 100 years, we realize that we have a unique opportunity to empower other women with our platform. That’s why with every single project we do, we recruit women-on-the-rise whenever possible, from collaborators to photographers, stylists, printers, illustrators, editors—even our fonts were designed by women.
Shop our icons
The sneaker that started it all.
The double decker
A slip-on with a major following.
The crew kick 75
Not too boyish, not too girly.