We started designing sneakers with a simple, yet profound mission: to empower women to be who
they want to be and go where they want to go. It started in 1916 with the introduction of our
Champion—the first-ever sneaker for women. Today, our female-led leadership team continues to put
#LadiesFirst through innovative design, partnerships with female entrepreneurs both big and small,
and encouraging women around the world to be bold, to step up, and to champion change.