• looks taylor loves

    Picked by Taylor Swift, loved by you. It’s time to make room in your closet.

    shop her faves
  • drumroll please

    Introducing a new collection of head-to-toe style: Scarves, hats, laces, and more that will quickly become your favorite obsessories.

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  • always original

    Score the pair that started it all, in perfectly classic colors.

    get the original
Keds Trending Looks

Check out the fresh new looks we're loving right now. SEE OUR LOOKBOOK

Keds Champion Picnic

life's a picnic

Throw down your favorite plaid blanket. This picnic-ready collection of juicy hues and citrusy patterns are made for days in the shade.

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Taylor Swift for Keds Own Your Style

own your style

We’re big believers in personal style—huge, in fact. Which is why we’ve created kicks that work with every whim, mood,
or moment.

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shop the spring collection
Champion Dip Dye Lace Mint Green
Keds Fedora and Ballcap

style note

“Picnics in the park should be stylish, but comfy, too. Start with a classic look like cutoffs and a t-shirt, then add a bright scarf and sneakers for a fun finishing touch.”
- Holly, Keds Design Director

meet holly
Keds Scarf Oranges

get the look

Throw on a lightweight scarf in a fun pattern for breezy afternoons.

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  • Complete your concert look with made-for-dancing shoes.

    get yours

1989 and The 1989 World Tour names and logos are trademarks of TAS Rights Management, LLC and are used under license.


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