Made for women whatever that means. Autumn Winter 20

Welcome to

the keds hand-book for women

Issue two: Progress

Progress comes in so many forms. It doesn’t look the same for any two people, and it certainly isn’t linear. Progress is about taking lessons from our past and moving forward. In fact, looking back at our history is what inspired us to (re)create this handbook.

The Keds Hand-book for Women is a modernization of The Keds Hand-book for Girls series published in the early 1910s-20s. But instead of offering up advice on how to fish or play basketball, we’re giving women the chance to tell their own stories in their own words to show the world that there is no “one” or “right” way to be. It’s not just a handbook—it’s a movement and a platform to encourage women to be their true selves, whatever that means to them. Something Keds has stood for over 100 years. 

This autumn 2020 issue is our second edition, and it’s all about the theme of progress, whatever that means. To us, progress is about pushing our brand to be better. But not just to be better at design innovation; we want to be better to our consumers, to be better in terms of diversity and who we hire, how we treat each other in times of crisis as we have been in this past year and be better to our planet.

But enough about us, this handbook is about showcasing badass women who are working tirelessly to push for progress for womankind in all different areas from politics to prosthetics, boardrooms to bars, comedy clubs to craft fairs.  

We hope these stories inspire you to make progress, #whateverthatmeans to you, and that you share your progress journey with those around you. Being open about your ups-and-downs will undoubtedly inspire others and can offer a roadmap for others who may not know where to begin.  

Happy reading,

XO,  Keds Marketing Team 


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MADE FOR WOMEN
whatever that means

Khloe Thompson, founder of Khloe Kares, shares how she is helping her community and empowering young people to do the same.

Progress is standing up for what's right

Khloe Thompson, founder of Khloe Kares, shares how she is helping her community and empowering young people to do the same.

GRLSWIRL, an all-female skate sisterhood, on finding like-minded women to share their love of skateboarding with.

Progress is community building

GRLSWIRL, an all-female skate sisterhood, on finding like-minded women to share their love of skateboarding with.

Jordan Reeves, Co-Founder of the non-profit Born Just Right. One of 4 founding members of the STEAM squad, a group of girls who work together to get kids involved in science, technology, engineering, art and math.

Progress is changing the conversation

Jordan Reeves, Co-Founder of the non-profit Born Just Right. One of 4 founding members of the STEAM squad, a group of girls who work together to get kids involved in science, technology, engineering, art and math.

InStyle's Fashion and Beauty editor-at-large, Kahlana Barfield Brown, on finding your passion both inside and outside the office.

Progress is finding your passion

InStyle's Fashion and Beauty editor-at-large, Kahlana Barfield Brown, on finding your passion both inside and outside the office.

Christina Fagan Pardy, founder of Sh*t That I Knit, on using her platform to support artisans.

Progress is being community-focused

Christina Fagan Pardy, founder of Sh*t That I Knit, on using her platform to support artisans.

Michelle Dalzon, founder of theBOM (Black-Owned Market) on increasing circulation of the Black dollar.

Progress is stagnant

Michelle Dalzon, founder of theBOM (Black-Owned Market) on increasing circulation of the Black dollar.

One of our favorite collaborators, Joy Cho, on finding the power to pursue professional passions while juggling the roles of wife and mother.

Power is leading by example

One of our favorite collaborators, Joy Cho, on finding the power to pursue professional passions while juggling the roles of wife and mother.

A Q&A with Justina Blakeney, founder of Jungalow and our collab partner, on finding power in the refusal to be washed out and how she keeps it real.

Power is owning my colors

A Q&A with Justina Blakeney, founder of Jungalow and our collab partner, on finding power in the refusal to be washed out and how she keeps it real.

Mandana is an entrepreneur, activist, attorney, mother, and founder of I am a voter, a public awareness campaign that aims to create a cultural shift around voting and civic engagement.

Power is voting

Mandana is an entrepreneur, activist, attorney, mother, and founder of I am a voter, a public awareness campaign that aims to create a cultural shift around voting and civic engagement.

Pamy Rangel was constantly fighting against the strict mold her society was trying to force her into. We talked with her about building her own community and the decision to start her own Magazine.

Power is building community

Pamy Rangel was constantly fighting against the strict mold her society was trying to force her into. We talked with her about building her own community and the decision to start her own Magazine.

Holly Curtis, Keds Vice President of product, on the power of pushing forward the legacy of a made-for-women footwear brand.

Power is having a female perspective

Holly Curtis, Keds Vice President of product, on the power of pushing forward the legacy of a made-for-women footwear brand.

Morgan Louise, NYC fashion model, on her journey toward finding confidence and how she nailed her dream job through self-advocacy.

Power is being a fearless self-advocate

Morgan Louise, NYC fashion model, on her journey toward finding confidence and how she nailed her dream job through self-advocacy.

An original piece by The Bee & The Fox founder and our stellar collab partner, Ashley Hooper, on the power of rediscovering oneself after a messy breakup.

Power is owning your struggles

An original piece by The Bee & The Fox founder and our stellar collab partner, Ashley Hooper, on the power of rediscovering oneself after a messy breakup.

Marilaura Lopez, founder of Silencio AC, on how she found the power to bring music to fellow hard-of-hearing people in Mexico.

Power is overcoming fears

Marilaura Lopez, founder of Silencio AC, on how she found the power to bring music to fellow hard-of-hearing people in Mexico.

Tips on empowering yourself financially, from certified financial planner, Jenna Rogers.

Power is knowing your worth

Tips on empowering yourself financially, from certified financial planner, Jenna Rogers.

Rebekah Bruesehoff, 13-year-old transgender activist, shares her powerful story of living her truth and finding confidence in being herself.

Power is being unapologetically me

Rebekah Bruesehoff, 13-year-old transgender activist, shares her powerful story of living her truth and finding confidence in being herself.

Freelance illustrator and fan artist, Maria Rola, on her relationship with power through creation.

Power is creativity

Freelance illustrator and fan artist, Maria Rola, on her relationship with power through creation.

Minnie Luong, founder of Chi Kitchen Kimchi,on embracing the freedom to do what she loves most.

Power is the freedom to choose

Minnie Luong, founder of Chi Kitchen Kimchi,on embracing the freedom to do what she loves most.

An original piece by storyteller and mother Jessica Latshaw on overcoming grief through writing and finding the power to persevere.

Power is writing my own narrative

An original piece by storyteller and mother Jessica Latshaw on overcoming grief through writing and finding the power to persevere.

An exclusive Q&A with Alya Mooro, British-Egyptian journalist and author of The Greater Freedom, about combatting stereotypes and finding power in being undefinable.

Power is being both and neither

An exclusive Q&A with Alya Mooro, British-Egyptian journalist and author of The Greater Freedom, about combatting stereotypes and finding power in being undefinable.

A chat with the fierce women of Influencing in Color - Nikki, Shay, Meghan, and Brandy - on how they've found power through pursuing shared goals.

Power is collaboration

A chat with the fierce women of Influencing in Color - Nikki, Shay, Meghan, and Brandy - on how they've found power through pursuing shared goals.

Lola Mosanya, go-getter and journalist, on how she pulled off the ultimate act of independence.

Power is unassuming

Lola Mosanya, go-getter and journalist, on how she pulled off the ultimate act of independence.

Katie Kelleher, crane operator, gives an inside look at her journey from consultancy to construction and how her courage to say “yes” gave her more power than she imagined.

Power is saying “yes”

Katie Kelleher, crane operator, gives an inside look at her journey from consultancy to construction and how her courage to say “yes” gave her more power than she imagined.

Nina Westbrook, marriage and family therapist, talks about forgetting perfection, embracing the chaos, and the power of unconditional love.

Power is love

Nina Westbrook, marriage and family therapist, talks about forgetting perfection, embracing the chaos, and the power of unconditional love.

Deborah Metts, boss and friend, demonstrates the power of using your position to lift others up.

Power is mentorship

Deborah Metts, boss and friend, demonstrates the power of using your position to lift others up.

Rashida Zagon, self-made photographer, talks about how she the found the power to transform her hobby into a full-blown career.

Power is taking control of your life

Rashida Zagon, self-made photographer, talks about how she the found the power to transform her hobby into a full-blown career.

Alana Mayo, head of production and development at production company Outlier Society, speaks about the importance of using your own power to lift others up.

Power is representation

Alana Mayo, head of production and development at production company Outlier Society, speaks about the importance of using your own power to lift others up.

An exclusive Q&A with Meena Harris, founder of the Phenomenal Woman Action Campaign, about activism, motherhood, and paying it forward.

Power is within us

An exclusive Q&A with Meena Harris, founder of the Phenomenal Woman Action Campaign, about activism, motherhood, and paying it forward.

Aija Mayrock, poet and writer, performs an original power poem about finding truth and strength in her journey to womanhood through writing and poetry.

Power is my unwavering truth

Aija Mayrock, poet and writer, performs an original power poem about finding truth and strength in her journey to womanhood through writing and poetry.

By Sara Tatyana Bernstein, PhD & Elise Chatelain, PhD, fashion theorists and co-editors of Dismantle Magazine, give a synopsis on how women have used fashion to form collective identities through the generations.

Power is fashioning community

By Sara Tatyana Bernstein, PhD & Elise Chatelain, PhD, fashion theorists and co-editors of Dismantle Magazine, give a synopsis on how women have used fashion to form collective identities through the generations.