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A conversation with The AllBright co-founders Debbie Wosskow and Anna Jones on the power of sisterhood and how fast-tracking their digital platform kept their community connected during a global pandemic.
Debbie: In normal circumstances, the cornerstone of our business is physical spaces. Because of the pandemic, like everybody, we had to close our doors and do so very suddenly. And it was a really difficult time. This has been a reflective period, and it made us realize that the sisterhood of women [at The AllBright] needs us now more than ever.
We know women are thinking about the world of work differently. Many women’s lifetime earnings will never recover, and, on top of that, many of us have double the mental load of men—we’ve been dealing with juggling homeschooling, domestic chores, working, and all the rest.
“We’re about being bigger, better, listening, learning from our community, and developing a sisterhood globally that’s there for one another and really helps women to fulfill their ambitions—whatever that means for them.”
So rather than waiting for the lockdown to end, we made it our mission on day one to pivot our business and the way that our community is thinking. Digital had always been part of our plan and what we did, but we have really tripled down on what that effort and output looks like. We immediately put all of our content online. We’ve done something like 230 events in the last three and a half months and we’ve launched our digital membership to sit alongside the physical membership. It’s available to any woman, anywhere in the world, not just the women who happen to live in London or LA.
Claudia Leisinger, Photographer, London @claudialeisinger
Progress is unavoidable
“Progress is unavoidable and the best kind of progress happens when real effort is invested into understanding the past, the present, how incredibly connected everything is and once we accept our limitations when it comes to controlling the outcome.”
The Keds Hand-Book for Women: the progress issue
Progress is sharing your story
Rose Aksornsawang on being a young director, forging connections through film, and the importance of telling your personal story.
Progress is finding your passion
InStyle’s Fashion and Beauty editor-at-large, Kahlana Barfield Brown, on finding your passion both inside and outside the office.
Progress is community building
GRLSWIRL, an all-female skate sisterhood, on finding like-minded women to share their love of skateboarding with.