LETTER FROM
THE GUEST EDITOR
Alana Mayo

Dog mom, storyteller, and head of production and development at Michael B. Jordan’s production company, Outlier Society.

There are so many inspiring definitions of power in this handbook, but the best thing about having power—and perhaps the ultimate purpose of this project—is sharing that power with others, using your own power to lift others up. 

As a producer, I have a responsibility to empower artists, writers, colleagues, and beyond. I am in the business of getting stories told and voices heard and I can’t do it alone. 

Power is not a limited resource—no one needs to weaken those around them to be strong themselves. Any power I have matters most when I can rely on my community—on the strength of those I’ve surrounded myself with—when I need support, ideas, inspiration, help. 

“We are not the same but by listening to each other, forging connections, and bolstering our communities we can empower each other to create meaningful change.”
Alana Mayo drives change at the Warner Bros. Studios office in Hollywood in the navy Champion sneaker.

Power means I have a responsibility to take action on behalf of the communities I’m part of and on behalf of myself, which can mean anything from mentoring our young Outlier Fellows to advocating for an up-and-coming queer filmmaker of color to making time to call my mom or play with my dog.

It’s important for made-for-women brands to continue reexamining womanhood and femininity, to not only understand but celebrate the idea that there is no one way to be a woman. As this handbook shows, we all have different journeys, goals, and experiences. We are not the same but by listening to each other, forging connections, and bolstering our communities we can empower each other to create meaningful change.

Cheers,

Alana Mayo
Head of production and development at Outlier Society

I wore Keds throughout my childhood—I love that something I wore while learning to ride a bike is something that continues to give me comfort and confidence as an adult. I’ve always been passionate about fashion and wearing/consuming brands that reflect my values and have a positive impact.

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