Whether you recognize them from the hit
TV show Riverdale or from the frames of
the
original
comic
books, there’s no
denying the
celebrity status of the stylish power duo
Betty Cooper and Veronica Lodge.
We teamed up with the ladies behind the B&V lifestyle brand to create a
collection featuring iconic
imagery from the beloved 1950s comic book series.
It’s a celebration of the famed characters’ retro
Americana style,
confident attitude, and female camaraderie.
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Betty & Veronica Fun Facts:
- They were some of the first female characters to star in their own comic book
- Their mantra: “If HE can do it, WE can do it!”
- The brand focuses on female empowerment by working with independent female designers like
Rachel
Antonoff, Sara Lyons,
and Amy Roiland
Keds could not be a better partner to create the very first Betty
and Veronica shoe
collection. From
their own female-led team
to their retro-yet-timeless designs, they are the perfect match!”
–Jena Kane, Creative Director (pictured below) and Alexa Martinez, Account Executive
