We started designing sneakers for women in 1916 with a simple, yet chic take on canvas footwear. Our goal was and still is to empower women to be who they want to be and go where they want to go.
The canvas-topped rubber-soled Champion becomes the definition of the "sneaker"
Keds launches a line just for women known as Kedettes and these were the first high heeled shoes to offer the same comfort a sneaker would
Keds becomes synonymous with the classic iconic style of leading actors, actresses, and athletes such as Marilyn Monroe, and Audrey Hepburn
Yoko Ono gets married to John Lennon wearing her favoite pair of Keds
Pro-Keds are born, as the athletic brother of Keds
Jennifer Grey dances her way to stardom in Keds in Dirty Dancing
Taylor Swift becomes the global brand ambassador for Keds
Keds established a group of Collective Members whose voices have reached far beyond their respective art to empower women across the globe
Throughout our history, our mission has remained
unchanged. We champion our ladies to be who they
want to be and go where they want to go.
Here’s to putting #LadiesFirst for the next 100 years.