Made for women whatever that means. Issue One: Power

Welcome to

the keds hand-book for women

Spring 2020

Since creating the first sneaker for women back in 1916, Keds has been about helping women expand the possibility of what they can do and who they can be.

Women have come a long way since then, but there are still rules—written and unwritten—on the “right” way to be a woman.

We’re helping women break these rules by reinforcing the idea that every woman should feel comfortable asserting her true self, whatever that means.

That’s where our Hand-Book for Women comes in.

Back in the 1910s-20s, Keds published a series of “Hand-books for Girls” which encouraged young women to get out and exert their independence—a revolutionary move in a time when society was telling women to sit pretty and ask for permission. 

This modernized version of the handbook is yet another step in Keds’ commitment to empowering women to be whatever kind of woman they want to be.

It’s about letting women, real women, tell their stories—unfiltered and unapologetically— because by showing the world that there is no “one” or “right” way to be, we pave a path for more acceptance, compassion, and understanding for all. Something Keds has stood for for over 100 years.

Lisa Lewis, Vice President of Marketing
Lisa Lewis, Vice President of Marketing
XXXO, Lisa Lewis, Vice President of Marketing Lisa Lewis, Vice President of Marketing

Our first issue revolves around the theme of power (it seems fitting as we boldly step into a new decade). I hope these stories inspire you as much as they’ve inspired me, and that you can see a little bit of yourself or a loved one reflected in these narratives.