the keds hand-book for women
Since creating the first sneaker for women back in 1916, Keds has been about helping women expand the possibility of what they can do and who they can be.
Women have come a long way since then, but there are still rules—written and unwritten—on the “right” way to be a woman.
We’re helping women break these rules by reinforcing the idea that every woman should feel comfortable asserting her true self, whatever that means.
That’s where our Hand-Book for Women comes in.
Our first issue revolves around the theme of power (it seems fitting as we boldly step into a new decade). I hope these stories inspire you as much as they’ve inspired me, and that you can see a little bit of yourself or a loved one reflected in these narratives.