Woman in a white dress. Keds Champion sneakers in white. Rolls of organic cotton.

OUR ICON, now with a lighter footprint

Just in: Keds Champion sneaker in organic cotton canvas.

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Keds Champion sneakers in white, red, tan, and black. An organic cotton plant.

a few reasons to
LOVE ORGANIC
COTTON

BETTER FOR THE EARTH

Grown without synthetic
pesticides or fungicides.

Produced without creating
water or soil pollution.

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Keds Champion sneakers in black. An organic cotton field.

BETTER FOR OUR PEOPLE

Our farmers avoid contact with harmful chemicals.

Our factory workers avoid coming into contact with chemical residues.

BETTER FOR YOU

Because what you put on your body is just as important on what
you put in it.

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Sarah Pajii Yoo.

EXPERT approval

Why Sarah Paiji Yoo, sustainability advocate and founder of eco-friendly brand Blueland, loves our new organic cotton collection:

“I love that these are organic cotton. I always opt for organic cotton over conventional when I can. It is massively better for the planet and safer for your family. Organic cotton is free from pesticides and contributes to healthier soil and waterways.”