In 1916, Keds created an American Classic: the first shoe with a soft rubber sole and coined the term "sneaker." This original sneaker, called "the Champion" has remained a style icon for over ninety years. Worn by Audrey Hepburn, Marilyn Monroe and Jackie O, and consistently celebrated by Vogue, Elle and Women's Wear Daily, Keds continues to attract fashion designers, stylists and top editors in the industry with their classic, authentic style. Today, a new generation has discovered the Keds brand, which is helping to inspire a collective spirit of new American style, youthful optimism, collaboration and togetherness.