Forever a foot ahead

FOREVER

A FOOT

AHEAD

We started designing sneakers for women in 1916
with a simple, yet chic take on canvas footwear.
Our goal was and still is to empower women to be
who they want to be and go where they want to go.

1920s Shoe 1949 Shoe 1970 Shoe Taylor Swift Shoe The Original Champion

1916

1940s

1960s

1980s

TODAY

The canvas-topped
rubber-soled Champion
becomes the definition of
the “sneaker”

Keds launches a
line just for women
known as Kedettes
and these were the
first high heeled
shoes to offer the
same comfort a
sneaker would

Keds becomes
synonymous with
the classic iconic style
of leading actors,
actresses, and athletes
such as Marilyn
Monroe, and Audrey
Hepburn

Yoko Ono gets
married to John
Lennon wearing
her favoite pair of
Keds

Pro-Keds are born, as the
athletic brother of Keds

Jennifer Grey dances
her way to stardom in
Keds in Dirty Dancing

Keds.com launches

Taylor Swift becomes
the global brand
ambassador for Keds

Keds established a
group of Collective
Members who's
voices have
reached far beyond
their respective
art to empower
women across
the globe

20s Ads 50 Ads 60s and 80s Ads Allison williams Ad